California Kayaker Magazine is changing its name over to California Paddler Magazine starting with the Summer, 2013 issue.

By changing the name from kayaker to paddler it will allow them to branch-out into new content and cover all of paddlesports. “Canoes and rafts have somewhat limited retail markets in our geography, so likely will only be covered from time to time,” said Peter Donohue, California Kayaker Magazine’s Editor, “but with this change we do plan to have stand up paddleboard (SUP) content in each issue, reflecting its fast growth and popularity.”

More info: calkayakermag.com

Seaward Kayaks announced via their monthly newsletter that they have been invited to pitch their investment idea on the CBC television show, Dragons Den.

For those who haven’t seen Dragons Den before the idea is simple. Business owners (and weird inventors) come on the show and only have a few minutes to pitch their big idea to a group of investors (called Dragons). The Dragons decide on the spot if they are in or out. If they like your idea they make a deal and invest in your company. If they don’t like it, you get the old walk of shame... In the US you might have seen a similar version of the show called Shark Tank. Here in Canada it's promoted as Canada's most popular unscripted show with 1.3 million people tuning in each week.

This is a pretty big deal for Seaward so they have been preparing like mad for this Saturdays taping for several months when they first auditioned for the television show. “I’m president for our local Toastmasters club so the members are absolutely sick of hearing my pitch.” says Doug Godkin, General Manager of Seaward Kayaks, “That being said, the group has been great at pretending to be the Dragons and asking the tough questions to find holes in my pitch.”

Nobody at Seaward wanted to give the spicy details away about the upcoming proposal but did say that Seaward is looking to expend their kayak line into new areas and take the company to the next level.

Doug feels that they have a decent chance of attracting the attention of at least one of the dragons. “We are very proud of the fact we are an established company and all of our kayaks are built here in Canada. There is always pressure to take the cheaper way out and start production overseas but we feel strongly about keeping the manufacturing here. For that we are looking for outside investment.”

The plan is to tap the episode this Saturday (April 6) here in Toronto and it should air sometime in the Fall. “The producers haven’t given us an air date yet. In fact, there is the possibility that we won’t even get on the air. It all depends on how well the taping goes.”

I wish the best of luck to Seaward Kayaks. With 1.3 million Canadian’s watching, this is easily the biggest audience the little company will ever have so showcase their products. It’s also a fantastic opportunity to introduce kayaking as a healthy and fun activity to Canadians.

I will post an update when we know more details about an air date and all that good stuff.

More info: cbc.ca

Photo credits: cbc.ca and Seaward Kayaks.

Back at the end of January I had the pleasure to be invited to attend a strategic planning meeting for Paddle Canada. I got invited because I’m the Chair of the Sea Kayak Program Development Committee. The goal of the weekend meeting was to develop a 3-year plan and it already had a catchy title: Float Plan for Success.

The reason for the meeting came about because the Board of Directors felt the organization was just about to enter a new phase in the life of the Organization. For those who studied the long and sometimes weird boring history of Paddle Canada will remember several years ago when the Organization had major financial trouble that left it hanging on for dear life. Thanks to good leadership at the top who made some tough choices, Paddle Canada has come back stronger than ever and is now ready to tackle some new projects.

Overall the weekend was a lot of fun (as fun as strategy development can be I guess) and filled with lots of fellow paddling policy wonks nerds like me who were happy to chat the days (and evenings) away talking about how to turn all Canadians into paddlers.

A couple of days ago Executive Director, Graham Ketcheson posted a finished report about some of the changes you will see over the next 3-4 years. If you are bored already the short summary is that the new strategic plan isn’t ground breaking but it is a change in direction for the organization.

Here are a couple of highlights:

1) New Vision and Mission Statements
The new Vision and Mission Statements have a stronger focus on the development of its paddling instructional programs and the development of complementary partnerships with other organizations.

2) Strategic Priorities and Goals
After hours of brainstorming as a group we boiled down the ideas into four major categories which are Public Awareness & Membership, Youth, Partnerships and Instructor Development.

• Public Awareness & Membership
  Paddle Canada is seen publicly as the authority for safety and education for paddling. Paddlers and organizations value membership in Paddle Canada.
  
  This one isn’t rocket science. We want to make more Canadians aware that a) Paddle Canada exists and b) we are the experts for all things recreational paddling. This will likely mean the development of more public awareness campaigns and membership drives, etc.

• Youth
  Paddle Canada engages youth to participate in recreational paddle sports and to grow a vibrant Canadian paddling community.
  
  Paddle Canada supports youth in healthy lifestyle choices and appreciation of the natural environment.
  
  This just makes sense. We need to focus stronger on Canadian youth if we want more people paddling tomorrow. Look for youth focused programs to be developed and stronger partnerships with organizations that already have inroads with youth.

• Partnerships
  “New and existing Paddle Canada partners support and promote common goals and values.
  
  Paddle Canada's goal is to: Strengthen and grow relationships with new and existing partners, in order to support the Paddle Canada Vision.”
  
  It’s a lot easier to work with friends rather than strike out on your own and from what I hear; Paddle Canada is often approached with partnership proposals so over the weekend they were able to develop a rough framework to help decide which proposals to explore further.
  
  For example, a very interesting project that Paddle Canada has been working on is the development of new water safety programs with AdventureSmart. AdventureSmart is a national program to encourage Canadians to “Get informed and go outdoors” by offering online resources as well as instruction to small groups like Scouts, school groups, hunting clubs, etc.
  
  They offer a wide variety of safety programs to kids and adults alike such as Hug-A-Tree, Survive Outside Program (trip planning and basic survival) and Snow Safety. 

• Instructor Development
  Paddle Canada is seen publicly as the authority for safety and education for paddling. Paddlers and organizations value membership in Paddle Canada.
  
  Some of the proposed projects here include the development of new teaching resources for instructors as well as getting all of our manuals translated into French.

That does this all mean for Paddle Canada?
There are a couple of advantages to formalizing a strategic plan. As I mentioned earlier, none of these were ground-breaking revelations or direction changes. What it does do is to make sure that the members of the Board of Directors are on board with the new plan and everybody has bought in. The second (and more important) outcome of it is that the Board has developed a clear set of “marching orders” for the Executive Director to take and figure out how to implement over the next 3-4 years. This gives him a lot more freedom to work with people and grab the opportunities as they come along without wondering what the board thinks about this new direction.

What does this mean for you as a member or instructor member?
It means that there is going to be a whole lot more work coming down the pipe for the volunteers so we will need your help. If you have 10 minutes of free time on your hands and are interested in helping out, get in touch with Graham and he can set you up.

More info: paddlecanada.com

Kokatat has unveiled a brand new system to design your own custom dry suit so you no longer need to look like everybody else on the beach. I remember hearing rumours of this about a year ago so I’m glad to see it is finally available.

The process is pretty simple. After choosing the base model you want, you are presented with a wide variety of options where you can adjust everything from the fabric colours (both top and bottom) to gasket size to the ability to add (or remove) a hood. Of course different options will add to the overall cost of the suit but if you need to have it your way, now you can.

If you are a dreamer jump in and design away to year hearts content. Just don’t copy the gorgeous set-up I designed above or else I will total call you out next time I see you.

More info: Kokatat.com

SUP and surf board manufacturer, Blue Planet recently released a comprehensive factory tour showing the manufacturing process of their SUP boards from end-to-end.

I find it amazing that the stickers are all hand-cut with scissors and applied to the board after a good soaking in in water just like model airplane kits you built as a kid. For some reason I always pictured this step as being done with giant robotic arms.