An interesting story came across the old news wire last night so I contacted Jim Miller, Werner Paddles Marketing Manager to get the full story.
UC Sports is a manufacture of both paddles and surfboards. They have their own line of products but recently expanded it to include that were extremely similar to Werners blades; so similar in fact that the names of the blades are the same.
Comparing the two company's websites together, it is very clear that US Sports even stole the site template including colours and Werner's own stock photography.