For those who haven’t seen Dragons Den before the idea is simple. Business owners (and weird inventors) come on the show and only have a few minutes to pitch their big idea to a group of investors (called Dragons). The Dragons decide on the spot if they are in or out. If they like your idea they make a deal and invest in your company. If they don’t like it, you get the old walk of shame... In the US you might have seen a similar version of the show called Shark Tank. Here in Canada it's promoted as Canada's most popular unscripted show with 1.3 million people tuning in each week.
This is a pretty big deal for Seaward so they have been preparing like mad for this Saturdays taping for several months when they first auditioned for the television show. “I’m president for our local Toastmasters club so the members are absolutely sick of hearing my pitch.” says Doug Godkin, General Manager of Seaward Kayaks, “That being said, the group has been great at pretending to be the Dragons and asking the tough questions to find holes in my pitch.”
Nobody at Seaward wanted to give the spicy details away about the upcoming proposal but did say that Seaward is looking to expend their kayak line into new areas and take the company to the next level.
Doug feels that they have a decent chance of attracting the attention of at least one of the dragons. “We are very proud of the fact we are an established company and all of our kayaks are built here in Canada. There is always pressure to take the cheaper way out and start production overseas but we feel strongly about keeping the manufacturing here. For that we are looking for outside investment.”
The plan is to tap the episode this Saturday (April 6) here in Toronto and it should air sometime in the Fall. “The producers haven’t given us an air date yet. In fact, there is the possibility that we won’t even get on the air. It all depends on how well the taping goes.”
I wish the best of luck to Seaward Kayaks. With 1.3 million Canadian’s watching, this is easily the biggest audience the little company will ever have so showcase their products. It’s also a fantastic opportunity to introduce kayaking as a healthy and fun activity to Canadians.
I will post an update when we know more details about an air date and all that good stuff.
More info: cbc.ca
Photo credits: cbc.ca and Seaward Kayaks.