Patagonia Awarded Eco Brand of the Year

Monday, 04 February 2008
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Last week at the Volvo Eco Design forum (which was part of the ISPO Winter Expo), Patagonia Inc. was recently awarded the very prestigious, Eco Brand of the Year.

The award represents the recognition of the outdoor industry for Patagonia's efforts and initiatives to lower its impact on the environment.

Some of their highlighted achievements are (from the press release):

Since 1996, Patagonia has used only organically grown cotton in its clothing line, has used recycled materials in many of its polyester fleece garments beginning in 1993, and in 2005 launched the Common Threads Recycling Program, one of the world's first garment recycling programs.

In Fall 2008, 74% of Patagonia's products contain an e-fiber (organic cotton, hemp, chlorine-free wool and recycled polyester) and 53% are recyclable, among which is the 1st recyclable waterproof nylon hard shell.

Most importantly, in an effort to live an examined life and to be transparent with our customers, we recently launched the Footprint Chronicles on our website www.patagonia.com. This interactive mini website tracks and reveals the social and environmental impact of our individual products from design to delivery.

More info can be found on their press release.
ISPO expo website.
Last week at the Volvo Eco Design forum (which was part of the ISPO Winter Expo), Patagonia Inc. was recently awarded the very prestigious, Eco Brand of the Year.

The award represents the recognition of the outdoor industry for Patagonia's efforts and initiatives to lower its impact on the environment.

Some of their highlighted achievements are (from the press release):

Since 1996, Patagonia has used only organically grown cotton in its clothing line, has used recycled materials in many of its polyester fleece garments beginning in 1993, and in 2005 launched the Common Threads Recycling Program, one of the world's first garment recycling programs.

In Fall 2008, 74% of Patagonia's products contain an e-fiber (organic cotton, hemp, chlorine-free wool and recycled polyester) and 53% are recyclable, among which is the 1st recyclable waterproof nylon hard shell.

Most importantly, in an effort to live an examined life and to be transparent with our customers, we recently launched the Footprint Chronicles on our website www.patagonia.com. This interactive mini website tracks and reveals the social and environmental impact of our individual products from design to delivery.

More info can be found on their press release.
ISPO expo website.
David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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