Timberland has just announced that after Spring 2008, they will be discontinuing their GoLite and Mion Footwear lines.
Timberland is working to refocus back to their core products so GoLite and Mion brands got the boot (sorry about that). According to Lindsey Hayes, vice president of global sales for Timberland, "We began evaluating our various brands and both GoLite and Mion stood out as too complex and were diverting our focus from our core business."
For those who don't know, Mion has been making fantastic footwear for paddlers who aren't interested in Crocs but still looking for water shoes that dry really fast.
The other thing that I liked about Mion footwear was their commitment to the environment. They worked really hard to make their manufacturing process as environmental as possible through carbon offsetting and solar power in their distribution centres.
Also, they just made really cool looking shoes.
So here is the pitch, I have two sweet pairs (slightly loved) shoes that I would sadly part with for $200 each. $200 each you say!? Well, they are collector items now...
Mion Footwear - We Hardly Knew YeMonday, 14 April 2008
Published in: Industry Stuff
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.