TRAK Kayaks has been a very interesting company to watch over the past couple of years.
is a very unique product that has turned a lot of heads since it came
onto the market. What makes this collapsible boat unique is what they
are calling the "Tri-active Performance System". Basically, it is three
self-contained hydraulic jacks located within the cockpit which allows
you to adjust the shape of the hull on the fly. For example, you can
easily adjust the amount of rocker you want depending on the water
conditions you are paddling in.
When it first came on the
market, many of the "established kayakers out there" smirked and didn't
take the product to seriously. They felt that the hydraulic pumps were
more of a gimmick and would likely break down right away.
things have changed slightly. I haven't heard of any major problems
with the boats and anybody who I know who owns one thinks the
adjustable rocker feature is absolutely fantastic. One friend of mine
loves the fact that he can drop the rocker down so it tracks super
straight but when he wants to do some surfing or rock hopping, he
cranks it up and the boat performs similar to a whitewater boat.
key thing that I have enjoy about what this company is their unique
perspective and approach for the design and marketing which I believe
is one of the most unique and fresh programs in the paddlesports
industry today. Every once in a while, I see interesting ads or
marketing ideas but really it is just rehashing of the same thing. It's
all boring, conservative, risk-free and stale.
TRAK Kayak has
decided to go after a very niche market. They recently trademarked the
term "Urban Kayak" and going after, you guessed it, the Urban Kayakers.
I for one, think it is a fantastic idea.
I live in a small
condo downtown close to the water and I am not alone. Here in downtown
Toronto, 17,000 new condo and housing units were built between 2001 and
2006. With a population living in the core currently sitting at over
169,000 people, that's a lot of potential customers who would like to
own a good performance boat but don't have any room to store it.
More info: TRAK Kayak Site
TRAK Kayak goes after the urban marketWednesday, 30 July 2008
TRAK Kayak has decided to go after a very niche market. They recently trademarked the term “Urban Kayak” and going after, you guessed it, the Urban Kayakers. I for one, think it is a fantastic idea...
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.