Good news! BOREALDESIGN announces manufacturing and distribution partnership with Maelstromkayak

Wednesday, 13 May 2009
Maelstromkayak Vaag 174BOREALDESIGN Kayaks announced today that they will now be manufacturing the boats for Maelstromkayaks.

For those not in the know, Maelstromkayak is a very small boat company out of Quebec that has quickly gained a reputation of good looking, well designed kayaks based on British designs.

Maelstromkayak have had two strikes against them on their quest to be the best boat company out there; manufacturing and distribution.

The new deal that they signed with BOREALDESIGN should hopefully help to solve those issues. BOREALDESIGN will now manufacture the boats as well; they will be taking over distribution for everywhere outside of Quebec.

The boats will still be labelled as Maelstromkayak.

You might ask, "Why would a large kayak company want to take over building boats from another company?" It's a great partnership from several different angles.

From a manufacturing perspective, it will help keep the BOREALDESIGN staff working hard building boats. Jobs won't be lost which is a good thing for everybody.

From a marketing perspective, it will help BOREALDESIGN bring new boat lines and designs to stores. BOREALDESIGN has always focused on the intermediate market and outside of their Ellesmere model; all their boats are focused on beginners and intermediate paddlers. This will help flesh out the top end that is currently missing (my own personal opinion) from BOREALDESIGNS line-up.

This is also a great partnership for Maelstromkayak as it will help solve their manufacturing and distribution issues until they get big enough to build their own factory.

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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