Johnson Outdoors Finally Announces the Sale of Lendal Paddles

Friday, 07 May 2010
Lendal LogoJohnson Outdoors finally announced that they have sold off Lendal Paddles to Celtic Paddles Ltd. which is owned and operated by Nigel Dennis. Long time readers should already know about this as we reported on the rumours (then eventually semi-confirmation) surrounding the sale back in the fall/winter.

Hopefully Nigel will be able to return the Lendal brand back to its once glorious self. I think it’s going to be an uphill battle considering Lendal has lost almost all its market share as a high-end paddle company since Johnson bought it back in Fall 2006. Believe it or not, there was a time when if you showed up at a sea kayak symposium with a Lendal, you were basically king of the beach.

On a side note, I'm suprised they haven't pulled the Johnson Outdoors element off the bottom of the Lendal website. As of today, it's still there.

The best of luck to Nigel and I hope to see their new blades in the local paddleshop soon.

More info:

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

Strategic partner

Paddle Canada Logo