Rapid Media's Kayak Angler Magazine Editor, Paul Lebowitz, recently took two top honors at the annual Outdoor Writers Association of California conference in the 2012 Excellence in Craft Competition for Best Conference-related work and the Best Website categories while regular contributor, Allen Bushnell, picked up a second place for Magazine Feature.

Lebowitz has been at the forefront of the kayak fishing world for over a decade and is one of the most respected and polished writers in the industry.  As editor of Kayak Angler Magazine and kayakanglermag.com, his passion and dedication for the sport leaps out at readers.

"Paul is one of the most humble people I know," says Rapid Media's Dan Caldwell. "He won't want us to send this out but all the staff here think he deserves the recognition for his talent and hard work, so we're doing it anyway!"

True to form Paul insisted the focus be shifted to Kayak Angler contributor Allen Bushnell, who scored a big second place award in the hyper-competitive Magazine Feature category for his Spring 2011 story When the Hunter Becomes the Hunted.

See the award-winning work for Best Website at kayakanglermag.com and the Spring 2011 issue of Kayak Angler Magazine to read Bushnell's story.

Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure Kayak,Canoeroots & Family Camping, and Kayak Angler magazines, and produces the Reel Paddling Film Festival and Rapid Media TV. For more information, visit rapidmedia.com.

Published in Press Releases

Michael Duffy Joins the Rapid Media Team

Wednesday, 28 December 2011 20:46

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Michael DuffyAlmost lost in the shuffle over the holidays I found out the gang at Rapid Media announced that Michael Duffy is taking over as Director of Sales.

Before joining the Rapid Media team, Michael Duffy worked for 11 years in sales, marketing and product development at Kokatat Watersports Wear so this is a pretty big coup.

“I’m coming at an exciting time at Rapid Media-partnerships with the ACA and Paddle Canada, the Paddling Buyer’s Guide and a growing film festival. While at Kokatat, I was a big supporter of Scott, the Rapid team and their potential in the paddling world.” said Duffy.

Michael Duffy will head up Rapid Media’s new US advertising and circulation sales office near the coast in northern California.

More info: kayakanglermag.com

Published in Industry Stuff

Rapid Media First in Apple's Newsstand App

Wednesday, 23 November 2011 15:01

Rapid Media Newsstand iPad App

Rapid, Adventure Kayak, Canoeroots and Kayak Angler magazines are the first paddling and fishing magazines in Apple’s Newsstand launched with iOS 5 on the iPad and iPhone.

In the first week on Newsstand, Rapid Media digital app downloads increased 957 percent, subscription sales jumped 200 percent and single copy downloads increased by 20 percent.

“We’re pretty excited,” says Founder and Publisher Scott MacGregor. “Newsstand puts our magazines and paddling front and center on 115 million iPads and iPhones around the world. And, when we release a new issue it is delivered automatically to our readers’ home screen for download.”

Rapid Media launched its first iPad app in August 2010 making it the first paddling and fishing magazine (and first Canadian magazine, period) in Apple’s App Store.

In June of this year, Rapid Media launched three new branded apps and rebranded the existing app to Kayak Angler giving each title its own app. “Once each magazine has its own app, we filled them with ten years of back issues,” says MacGregor. “Not only can readers get the latest issue, they have access to our archives as far back as 2002.”

Rapid Media apps are now on over 42,000 Apple devices around the world. To download the apps search in Newsstand by title - RapidAdventure KayakCanoeroots or Kayak Angler.

Newsstand is a new application in iOS 5 that acts as a folder for magazine and newspaper subscriptions. The app automatically downloads new content and alerts the reader. It also offers access to a specific subscriptions section of the App Store making it easier for readers to find their favourite paddling magazines.

Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure KayakCanoeroots & Family Camping, and Kayak Anglermagazines, and produces the Reel Paddling Film Festival and Rapid Media TVwww.rapidmedia.com

Published in Press Releases

 Paddle Canada and Rapid Media Logos

After keeping it under my hat for four months (a record for me), I’m finally able to announce that after 30+ years, Paddle Canada has decided to get out of the magazine publishing industry and shut down Kanawa magazine. Instead, Paddle Canada has decided to partner with Rapid Media and offer their collection of magazines to its members. Rapid Media puts out Rapid, Canoeroots, Adventure Kayak and Kayak Angler.

I think that this is a fantastic partnership for a couple of reasons. Firstly it allows Paddle Canada to finally dump Kanawa magazine which I have not been a huge fan of for quite a while. To me it has been limping along on life-support for several years. Of course it goes without saying that it’s always sad to see any magazine die, especially a magazine that has been around for 30 years. But not to worry; they are going to publish Kanawa as a quarterly newsletter that will come inserted in the Rapid Media magazine of your choice.

This partnership is also a win for both organizations because for the first time they are no longer in direct competition with each other. Fir the first time they can work together on projects for the betterment of paddling in Canada. The brainstorming has already started I have heard rumours of several future projects that have awesome potential but we can chat about them on another day.

Rapid Media is no stranger to partnering with other paddling organizations. Right around this time last year they announced a very similar partnership when the American Canoe Association decided to stop publication of their 20-year-old magazine, Paddler.

Full disclosure, I’m quite involved with both groups so I’m completely biased but had no say in any decisions. I sit as chair of the Paddle Canada Sea Kayak Program Development Committee and do some web design for Rapid Media.

Published in Industry Stuff

Rapid Media Logo

Rapid Media’s first all-paddling buyer’s guide and largest publication ever will be released November 1, 2011. This exciting new special issue combines the editorial authority, production quality and massive outdoor-enthusiast readership of all three of their paddling titles - Rapid, Canoeroots and Adventure Kayak magazines.

This 104-page annual includes a special 48-page buyer’s guide. That’s 250 of next year’s newest and hottest canoeing, kayaking, whitewater, rafting and stand up paddling boats, boards, paddles, apparel and gear organized by category - the way it should be! It’s one of a kind in the marketplace just in time for Christmas and 2012 preseason excitement.

“We’ve been tossing around the idea of an all-paddling buyer’s guide for years,” says Rapid Media publisher Scott MacGregor. “Our recent partnerships with Outdoor Retailer and the American Canoe Association have strengthened our industry and reader reach. And without Paddler Magazine and its annual buyer’s guide there is a huge hole in the marketplace. It’s just another way we’re helping more people get the right boats, boards and gear so they’ll have more fun on the water.”

Buying advice and all the new gear, the way you want it-print, web and apps! Print copies of Rapid Media’s Paddling Buyer’s Guide will be in mailboxes of all Adventure Kayak, Canoeroots and Rapid magazine subscribers including instructors, leaders and members of the American Canoe Association and Paddle Canada. You can also pick it up on newsstands and in paddling shops across the United States and Canada.

Gone digital? Rapid Media is leading the way. Receive Rapid Media’s Paddling Buyer’s Guide via their exclusive web editions and on all four of Rapid Media’s iPad/iPhone Apps (available around the world in iTunes App Stores) and Android app. It will also be available on Zinio and the B&N Nook.

Paddlers wishing to receive a print copy of Rapid Media’s Paddling Buyer’s Guide should subscribe to Rapid, Canoeroots or Adventure Kayak before October 15, 2011.

To discuss brand involvement opportunities in Rapid Media’s Paddling Buyer’s Guide please call Russ Schroeder at Rapid Media at (613) 635-7249 or This email address is being protected from spambots. You need JavaScript enabled to view it..

About Rapid Media
Rapid Media has been the leader in paddlesports media since 1999. Rapid Media publishes Rapid, Adventure Kayak, Canoeroots & Family Camping and Kayak Angler magazines, and produces the Reel Paddling Film Festival and Rapid Media TV. www.rapidmedia.com

Published in Industry Stuff

Riot Kayaks at Outdoor Retailer

The Summer Outdoor Retailer show is going on right now and it’s the biggest weekend of the year for new outdoor gear.

As you may know OR is an industry trade show. What happens is that all the big outdoor shops and industry reps from around the country descend on Salt Lake City and meet with the manufactures who are demonstrating next year’s biggest thing. It’s a chance to schmooze with other gear nerds but it’s really about demonstrating what’s new and upcoming in 2012.

Rapid Media TV is there right now covering the show so head over to their YouTube channel to see all the videos they have posted already.

One video that caught my eye was from Riot Kayaks. Back in 2009 their parent company, Voodoo Technologies went bankrupt and sold off all their stuff in an auction which we covered here. Since then Riot has restructured and Marc Pelland is back at the helm working to bring the company back but this time with a slightly different approach.

Starting in 2012 Riot will still be putting out a couple of whitewater boat models but they have announced that they will primarily going after the niche market of custom whitewater boats.

Here is how it will work. If you want one of their custom boats they will put you in touch with the designer who will work directly with you to personally design the carbon whitewater boat of your dreams. Riot is currently developing a matrix of 50-60 different design parameters based on your style of paddling and what you want the boat to do.

No word on price point yet but they should have more information on the program early 2012. Don’t expect it to be cheap by any stretch. My guess is that it’s going to be at least $250.

What do you think? Do you think that custom boat designs could be the wave of the future? Clearly there are people out there who can afford it as it’s already a rising trend in cycling and skiing.

Published in Industry Stuff

Rapid Media LogoBuilding on the success of last year’s alliance, a newly-inked agreement between Outdoor Retailer andRapid Media aims to produce the most engaging, informative and interactive Outdoor Retailer Summer Market Paddle Zone to date. 

The agreement follows a request for proposal (RFP) process that was conducted by Outdoor Retailer earlier this spring. Rapid Media responded with a comprehensive plan to build on the initial groundbreaking treatment accomplished in the 2010 Paddle Zone. The 2011 strategy includes an updated New Product Preview, as well as a packed schedule of athlete and multimedia presentations, making the Paddle Zone a welcoming place for paddlesports retailers, brands, media, athletes and advocates to meet and do business.

“Fourteen years ago, with my little upstart whitewater magazine Rapid, I wandered the aisles of Outdoor Retailer completely star struck,” remembers Rapid Media Publisher Scott MacGregor. “To again be working with OR and the industry to showcase and promote paddlesports in the new Paddle Zone at Summer Market 2011 is amazing.”

Rapid Media was one of four companies who vied for the opportunity to co-produce the Paddle Zone.

Published in Press Releases

Paddler Magazine CoverBig news in the paddling media world today. This morning at the American Canoe Association’s National Paddlesports Conference they announced that their national magazine, Paddler will be shutting down publication in the very near future.

At the same time they also announced a new partnership with Rapid Media to provide magazines to ACA members in place of Paddler Magazine. When fully rolled out in February members will get a choice of Rapid, Adventure Kayak, Canoeroots or Kayak Angler Magazine. They will also get a choice of extra magazines at a special price.

According to reports the announcement at the conference was a bit of a shock for some but it was generally received positively. This will allow the ACA to focus more on its core areas which are Education, Competition, Stewardship and Recreation.

ACA announced this morning that Rapid Media will now be its official media partner. Paddler magazine suspends publication.less than a minute ago via Socialite.app

On one hand, I’m going to miss Paddler Magazine as it’s always sad when a piece of paddling history disappears. On the other hand I won’t cry over its demise as I really hadn’t read it for several years. To me they tried to hard to cater to all the different aspects of paddling (canoe, sea kayak and whitewater) in every issue. It always seemed to dilute the whole magazine. Great articles but I always found myself skipping through 2/3 of the magazine as I wasn’t interested in the topic.

Published in Industry Stuff

Rapid Media iPhone App Capture

iPhone/iPad owners know that it has been difficult to read many online magazines due to the fact that they all tend to be designed to work as a flash application.

Rapid Media (producers of Adventure Kayak, Canoeroots, Rapid and Kayak Angler) have solved that problem by building their own Apple approved iPhone app specifically designed for purchasing and reading their magazines. For those keeping score, they are the first paddlesports and fishing magazine to offer issues specifically designed for the iPhone/IPad but I’m pretty sure that will change soon.

Published in General News

Latest issue of Rapid Media TV was just released on YouTube and this episode focuses on the National Sea Kayak Symposium which took place about a month ago. I have a short bit towards the end babbling about flares. Look for cameos from James from learntokayak.ca, Scott from 1000 Islands Kayak Company and my daughter "crazy legs" ripping it up on the dance floor at about the 6:00 mark.

Published in General News
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Strategic partner

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