Social Media Marketing for Your Small Business

Tuesday, 29 April 2008
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I really like small business news and marketing. In fact the business end of the outdoor industry is one of the things that enjoy watching.

As everybody knows, the internet is one of the most efficient and cost effective methods for marketing your paddling school or guiding company. Everybody has a website but just having it listed on Google doesn't automatically cause your phone ring off the hook with people wanting to throw money at you.

If your website isn't getting much traffic, it is time to start marketing. But figuring out which program to use or how to get started is sometimes more difficult then it is worth. Also, it can get expensive and with the razor thin margins of the outdoor industry, it can be a real risk throwing money into a campaign that might not get a good return on your investment.

I recently stumbled upon a great little article that looks at how small businesses on a very limited budget and can take advantage and succeed using social media networks. The article highlights eight great programs or companies that will help to drive traffic to your website. And the great thing is that the majority is free. If you haven't heard of Yahoo Answers, Digg, Delicious or StumbleUpon then you need to read it.

More Info: searchenginewatch.com
I really like small business news and marketing. In fact the business end of the outdoor industry is one of the things that enjoy watching.

As everybody knows, the internet is one of the most efficient and cost effective methods for marketing your paddling school or guiding company. Everybody has a website but just having it listed on Google doesn't automatically cause your phone ring off the hook with people wanting to throw money at you.

If your website isn't getting much traffic, it is time to start marketing. But figuring out which program to use or how to get started is sometimes more difficult then it is worth. Also, it can get expensive and with the razor thin margins of the outdoor industry, it can be a real risk throwing money into a campaign that might not get a good return on your investment.

I recently stumbled upon a great little article that looks at how small businesses on a very limited budget and can take advantage and succeed using social media networks. The article highlights eight great programs or companies that will help to drive traffic to your website. And the great thing is that the majority is free. If you haven't heard of Yahoo Answers, Digg, Delicious or StumbleUpon then you need to read it.

More Info: searchenginewatch.com
David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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