Alder Creek Kayak and Canoe the Deal of the Day on [Marketing]

Tuesday, 25 January 2011
Embed - Alder Creek Kayak & Canoe

If you live in Portland, OR and interested in learning how to kayak today is your lucky day as Alder Creek Kayak & Canoe are highlighted in the enormously popular group purchasing site,

If you haven’t heard of then I’m not sure where you have been. The idea behind it is that they offer super deep discounts to local items based on the idea of group purchasing power. It’s a formula that has proven to be highly successful and they are growing by leaps and bounds. CNBC recently called them the fastest growing company ever and were on track to exceed $500 million in revenue for 2010. They feel they have so much potential that they recently turned down a $6 BILLION offer by Google to buy them out.

Back to paddling. If you are the owner of a store, paddling school or outfitter look into Groupon as a hot new method to introduce your product to a new group of people looking for a good deal. Heck, we all know that paddlers are naturally cheap people so Groupon users could all be potential paddlers for sure.

Today for example you can get an intro to kayaking for only $29 compared to the regular price $65. It’s win win. The customer gets an experience they wouldn’t normally participate in for a deal and the business owner gets a whole pile of new customers to show off their wears to. The last time I looked at their page over 180 people had purchased the deal. That's 180 people going to walk through their door that most likely wouldn't have before today.

Finally, I love reading the descriptions for the deal of the day that Groupon always writes to hype up the deal. They are funny, sometimes sarcastic and the sales pitch for this deal is no different.

Herbert Hoover won America's hearts and votes when he promised a college-educated chicken in every pot and a kayak in every garage. Get a taste of the American dream with today's Groupon: for $29, you get a basic skills kayak class, plus 15% off merchandise within one week of the lesson at Alder Creek Kayak & Canoe's Jantzen Beach location (a $65 value). This four-hour introductory class dishes prospective paddle personnel on the basics of kayaking. Students begin their aquatic journey in the classroom to discuss safety and equipment before saddling their buoyant steed, taming tides, and befriending water-winged hitchhikers on the liquid trails. Participants will learn how to steer their vessel and have the option to further their shore-side mastery with training in deep-water wet exit and assisted re-entry.

Sign me up.

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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