Wenonah Canoe and Current Designs Purchase QCC Kayaks

Tuesday, 19 April 2011
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Wenonah Canoe LogoA little bit of outdoor industry business acquisition news to start your morning.

Wenonah Canoe and Current Designs announced yesterday that it has purchased kayak manufacture QCC Kayaks for an undisclosed sum.

QCC Kayak LogoWenonah will be moving the QCC operation from its current home base of Exeland, Wisconsin to the Wenonah factory in Winona, Wi.

The good news is that all the QCC employees have been offered jobs over at Wenonah Canoes and QCC founder, Steven Freund will remain with Wenonah Canoe, managing the QCC brand.

This should bring a bit of a shift for Wenonah’s overall business model. QCC was based around the business model of selling directly to customer and shipped out individual boats while Wenonah generally will only sells to customers through its network of outdoor stores. The news article I saw the announcement in specifically said it would continue selling QCC boats factory direct to customers.

I tried to find more information on the purchase on the Wenonah website but they haven’t updated their company news section since August of 2009.

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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