The Summer Outdoor Retailer show is going on right now and it’s the biggest weekend of the year for new outdoor gear.
As you may know OR is an industry trade show. What happens is that all the big outdoor shops and industry reps from around the country descend on Salt Lake City and meet with the manufactures who are demonstrating next year’s biggest thing. It’s a chance to schmooze with other gear nerds but it’s really about demonstrating what’s new and upcoming in 2012.
One video that caught my eye was from Riot Kayaks. Back in 2009 their parent company, Voodoo Technologies went bankrupt and sold off all their stuff in an auction which we covered here. Since then Riot has restructured and Marc Pelland is back at the helm working to bring the company back but this time with a slightly different approach.
Starting in 2012 Riot will still be putting out a couple of whitewater boat models but they have announced that they will primarily going after the niche market of custom whitewater boats.
Here is how it will work. If you want one of their custom boats they will put you in touch with the designer who will work directly with you to personally design the carbon whitewater boat of your dreams. Riot is currently developing a matrix of 50-60 different design parameters based on your style of paddling and what you want the boat to do.
No word on price point yet but they should have more information on the program early 2012. Don’t expect it to be cheap by any stretch. My guess is that it’s going to be at least $250.
What do you think? Do you think that custom boat designs could be the wave of the future? Clearly there are people out there who can afford it as it’s already a rising trend in cycling and skiing.