LONDON, ENGLAND -- On the cusp of Aquapac's 25th season, the international leader in use-through 100% waterproof systems will partner with Pale Morning Media, a public relations and strategic media agency specializing in the outdoor world.
"The outdoor lifestyle has all but eliminated the boundaries between work, home and play. People are engaging in the outdoor experience seven days a week ... and bringing their Blackberries, iPods, cameras, and iPhones along with them," said Tim Turnbull, CEO of Aquapac. "The same people who recognize how essential it is to stay in touch also recognize how important it is to protect their technology investment."
Born out of necessity in 1983, Aquapac emerged as a high-demand product in the early days of two major modern phenomena: the Walkman (circa 1979) and the human-powered outdoor industry (circa 1982). As the community of outdoor enthusiasts grew and discovered the world around them, they also learned how important it was to have 100% waterproof protection for their increasingly essential personal electronics.
Today, as the prominence of both the outdoor lifestyle and personal electronics continues to soar, Aquapac's 100% waterproof and 100% use-through systems have diversified, matured and become the choice of passionate outdoor enthusiasts in over 50 countries.
Based and built in London, England, Aquapac received a 2007 Queen's Award for Innovation, the equivalent of a "corporate knighthood" for a British company. Malleable and transparent, Aquapac cases are a virtual second skin for personal electronics, photography equipment, maps, documents, and other essential items.
Aquapac cases are sealed with the patented Aquaclip®, a sleek and complete sealing system that's guaranteed waterproof to 15 feet below the surface. As an added benefit, Aquapac cases float when dropped, preventing the loss of valuable equipment and also eliminating the risk of unwanted disposal of metals and electronic equipment in pristine environments.
"Aquapac is a premier and rising brand in the outdoor universe. They are innovators who strive for the highest level of personal and professional integrity, and a company that we're very pleased to be working with," said Drew Simmons, president and founder of Pale Morning Media.
Pale Morning Media was founded in 2001 as a public relations and strategic media agency specializing in the outdoor world. Today, Pale Morning Media is based in the Mad River Valley of Vermont, and works with national and regional clients in the outdoor, fly fishing, athletic, travel and media markets.
Aquapac looks to future with support from Pale Morning MediaWednesday, 07 November 2007
On the cusp of Aquapac's 25th season, the international leader in use-through 100% waterproof systems will partner with Pale Morning Media, a public relations and strategic media agency specializing in the outdoor world.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.