November 8, 2007 (Newburyport, Mass.) - One Percent for the Planet (1% FTP), a global network of environmentally responsible businesses and the non-profit groups they support, announces continued growth, an upcoming online auction and key partnerships slated for the 2007 Holiday season.
been averaging at least one new member a day, which brings the total to
almost 800 member-companies in 24 countries, and a network that has
funneled over $30M into the hands of environmental non-profit groups to
date," comments Strick Walker from 1% FTP. "We will debut an online
auction beginning November 12th, which will be a dynamic forum where
consumers can bid on member-donated products, ranging from a signed
guitar from Jack Johnson, a bicycle from New Belgium Brewing Company,
to a private day of surfing with Yvon Chouinard and much more." To
learn more about the auction go to:
continues, "this fall, with cooperation from key media partners such as
Outside, Spin, Plenty, Surfing, Backcountry and Huck, we will launch a
national advertising campaign and will announce a new relationship with
Sony and their Eco Edition VAIO laptops."
Inspired by nature,
the Eco Edition VAIO series will utilize a slim design to minimize
resources, easy-to-recycle materials for the product and packaging,
RoHS compliant components and incentives for free recycling of other
Sony branded products. To celebrate, Sony will donate one percent of
the price of each Eco Edition notebook purchased to non-profit
organizations working to preserve the environment via 1% For the Planet.
continues, "We are thrilled by the support we have gained as it proves
the environmental ethic is trickling upward to larger corporate
entities. The shared belief that you can do well as a business by doing
the right thing with respect to the environment is clearly apparent.
There's a paradigm shift happening here and it's happening organically."
FTP was founded in 2001 by Patagonia leader Yvon Chouinard, on the
belief that sustainability is a principle that extends beyond business
practice and must be embraced by the private sector to effect positive
change for the future. One Percent For The Planet is a global network
of businesses, small and large, representing a diverse range of
industries and personalities, committed to the preservation and
restoration of the natural environment. Members contribute 1% of sales
to environmental causes, ensuring the sustainability of our planet and
their business. One Percent is an active, customized organization that
welcomes individuals, entrepreneurs and corporations in their support
of nonprofit organizations engaged in efforts to minimize negative
environmental impact. To learn more about 1% FTP go to:
One Percent for the Planet Thrives, announces On-Line Auction and Key PartnershipsSunday, 11 November 2007
One Percent for the Planet (1% FTP), a global network of environmentally responsible businesses and the non-profit groups they support, announces continued growth, an upcoming online auction and key partnerships slated for the 2007 Holiday season.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.