Johnson Outdoors' Necky Chatham Named "Best of Adventure" and "Gear of the Year"

Thursday, 15 November 2007
Johnson OutdoorsRACINE, Wis.--(BUSINESS WIRE)--JOHNSON OUTDOORS INC. (Nasdaq: JOUT), a global leader in outdoor recreational products, today announced the Company's Necky® ChathamTM Advanced CompositeTM Carbon kayak was awarded the prestigious 2008 "Best of Adventure Gear" by the editors of NATIONAL GEOGRAPHIC ADVENTURE magazine and "Gear of the Year" honors from MEN'S JOURNAL magazine. The awards, which were both announced on November 15th, recognize exciting new products in the outdoor recreation marketplace.

"Innovation is both our mission and our passion at Johnson Outdoors. We are thrilled and honored to be recognized for what we do best: creating great products for great outdoor adventures," said Helen Johnson-Leipold, Chairman and Chief Executive Officer.

Johnson Outdoors growth is out-pacing the industry fueled by market-winning new products which have generated a third or more of total annual revenues over the past four years.

This is the NATIONAL GEOGRAPHIC ADVENTURE fifth-annual year-end "Best of Adventure Gear" awards. The magazine's approach to its best of gear awards differs from others in that it has established an advisory board of 44 of the country's leading outdoor retailers to assist Adventure editors with the honors. The board's contribution was twofold: to weigh in on products that in its expert opinion are innovative and to report on what products consumers are particularly excited about in the marketplace.

The MEN'S JOURNAL consults with top pros, designers, and athletes -- and polls readers for their wish lists - in selecting its annual "Gear of the Year" winners. Recipients of this year's awards will be honored tonight at the legendary Explorers Club in New York City.

Johnson Outdoors' innovative Advanced CompositeTM Carbon technology was developed with experts from the aerospace and yachting industries, and has led to new kayaks designed for paddling adventures spanning a few days to a few hours in calm or rough waters.

"The Necky ® ChathamTM Advanced CompositeTM Carbon boasts an intricate laminate layered-construction that is super-light and super-strong where it needs to be. This is the featherweight, durable and high-performance kayak of a paddler's dream," said Sara Knies, Director of Paddle Sports Marketing for Johnson Outdoors.

The Advanced CompositeTM Carbon technology is also available in Necky® ElahoTM and Looksha IVTM models.

NATIONAL GEOGRAPHIC ADVENTURE, winner of four National Magazine Awards, is the fastest growing magazine in the outdoor category and the ultimate guide to the adventure lifestyle. Published 10 times a year, with a rate base of 575,000, National Geographic Adventure has 2.3 million readers. It is available by subscription (800-NGS-LINE) and on newsstands in the United States ($4.95) and Canada ($6.95). Its editorial mission supports National Geographic's global mission to inspire people to care about the planet. The magazine's Web site is

MEN'S JOURNAL is a men's lifestyle magazine, with adventure at its core, and editorial focus on outdoor experiences, health, fitness, cutting edge gear and fashion. With a rate base of over 700,000, MEN'S JOURNAL has over 2.8 million readers and is ranked the #1 men's lifestyle magazine by the New York Times.

Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands for paddling, fishing, boating, diving and camping. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean KayakTM and Necky® kayaks; LendalTM paddles; Escape® electric boats; Minn Kota® motors; Cannon® downriggers; Humminbird® and Fishin' Buddy® fishfinders; SCUBAPRO® UWATEC® and SeemannTM dive equipment; Silva® compasses and digital instruments; and Eureka!® tents. The Company has more than 1,400 passionate employees at operations in 17 countries around the world.

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David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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