Bend, Ore. - Eastern Mountain Sports has committed to contribute $500,000 to The Conservation Alliance Legacy Fund over the course of the next five years. The pledge brings the Alliance closer to its $3.5-million goal for the Legacy Fund.
Mountain Sports' commitment comes in the wake of the Alliance's January
announcement that the organization will build the Legacy Fund to ensure
a permanent source of funding for current operational expenses. The
Conservation Alliance contributes 100 percent of each member's annual
dues to conservation projects, and must raise operational costs
"Eastern Mountain Sports has made a strong
investment in the future of The Conservation Alliance," said John
Sterling, executive director. "By pledging $500,000, the company is
also pledging that conservation is a core priority for the outdoor
industry. It is a gift not only to the Alliance, but also to future
outdoor industry customers who value protected wild places."
New Hampshire-based retailer is a long-time Conservation Alliance
member, joining in 1997. The company has recently increased its
involvement in the Alliance. In 2007, Eastern Mountain Sports
contributed 1 percent of sales from two ‘Upgrade Your Gear' sales to
The Conservation Alliance and The Access Fund. Those promotions raised
more than $30,000 for the Alliance last year.
Sports is committed to saving wild lands and rivers for future
generations," said CEO Will Manzer. "We intend to make our partnership
with The Conservation Alliance the cornerstone of our future
The Conservation Alliance launched
the Legacy Fund at the January Outdoor Retailer trade show with
significant commitments and contributions from The North Face, REI,
Patagonia, Kelty, Merrell, Dansko, CamelBak, The Forest Group, and
former board president Menno van Wyk.
"We were already off to a
great start, and with the Eastern Mountain Sports pledge we have taken
a huge step toward our goal," said Sterling.
Alliance plans to secure contributions and commitments totaling $3.5
million by August 2009, the organization's 20th Anniversary.
Read more about the Legacy Fund, its donors and how to get involved at http://conservationalliance.com/about/legacy_fund.
About the Conservation Alliance:
Conservation Alliance is an organization of outdoor businesses whose
collective contributions support grassroots environmental organizations
and their efforts to protect wild places where outdoor enthusiasts
recreate. Alliance funds have played a key role in protecting rivers,
trails, wildlands and climbing areas.
Membership in the Alliance
is open to companies representing all aspects of the outdoor industry,
including manufacturers, retailers, publishers, mills and sales
representatives. The result is a diverse group of businesses whose
livelihood depends on protecting our natural environment.
its inception in 1989, the Alliance has contributed more than $6
million to grassroots environmental groups. Alliance funding has helped
save over 38 million acres of wildlands; 26 dams have either been
stopped or removed; and the group helped preserve access to more than
16,000 miles of waterways and several climbing areas.
For complete information on the Conservation Alliance, see www.conservationalliance.com.
Eastern Mountain Sports Commits to Conservation Alliance Legacy FundThursday, 21 February 2008
Eastern Mountain Sports has committed to contribute $500,000 to The Conservation Alliance Legacy Fund over the course of the next five years. The pledge brings the Alliance closer to its $3.5-million goal for the Legacy Fund.
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