American Whitewater, World Kayak Join Forces

Monday, 10 March 2008
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The river conservation mission of American Whitewater gained a new nationwide network of friends this week through a marketing partnership with World Kayak that's designed to strengthen the outreach of both organizations to the whitewater community.
The river conservation mission of American Whitewater gained a new nationwide network of friends this week through a marketing partnership with World Kayak that's designed to strengthen the outreach of both organizations to the whitewater community.

Key features of the partnership are headlined by an AW presence on WorldKayak.com, the fast-growing web presence dedicated to grass roots growth and sustenance of the global whitewater kayak community.

World Kayak will provide an RSS feed of AW headline news, an AW exclusive blogspot, plus populate AW news onto corresponding regions on the World Kayak web site. The organizations will cross promote memberships.

For its part, AW will provide editorial and advertising presence within its membership magazine encouraging members to become engaged in World Kayak events, create online blogs and participate in a conservation-oriented blogging contest.

"AW sees World Kayak as an excellent opportunity to get our message out to a wide audience of whitewater participants and hopefully raise awareness and increase support for AW projects and initiatives." said Mark Singleton, Executive Director of American Whitewater.

"Both our organizations are focused on the future of the sport," said James McBeath Director of the World Kayak initiative. "This partnership not only has tangible benefits for both organizations but our shared goal is to do what's right for whitewater."

McBeath said the AW partnership marks another milestone for World Kayak. "The explosive growth of World Kayak and its apolitical approach to growing the sport is gaining momentum and acceptance throughout the whitewater community," McBeath said. Other World Kayak industry partners include Astral, Boatertalk.com, Immersion Research, Jackson Kayak, Mion, Mitchell, Red Bull, Shred Ready and Smith Optics.American

American Whitewater is this country's leading voice for river conservation and access. Learn more about them at AmericanWhitewater.org. World Kayak is a grass roots organization dedicated to increasing participation and growth in whitewater kayaking. For more information on local, regional and global whitewater kayaking instructional programs, events and news visit WorldKayak.com.
David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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