Goleta, CA (March 12, 2008) -Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) journeys back to the Colorado River to tell the world about the importance of conserving our earth's waterways with the premiere of the new MacGillivray Freeman Films IMAX® movie, Grand Canyon Adventure: River at Risk.
Teva is an authentic icon in
the Outdoor Industry. Founded in the early 1980's by a Colorado River
guide, Teva pioneered the sport sandal category. For over 20 years on
the river, in the canyons, and across the trails of the great outdoors,
athletes and enthusiasts have traveled the globe comfortably and
confidently in Teva footwear.
Providing a positive contribution
to the world in which they play is at the core of everything Teva
stands for. The Teva name itself is a Hebrew word meaning "nature" and
the hand logo is the Hopi symbol for "Friendship" and "Water". For a
brand rooted in the outdoors and with a strong commitment to the
earth's waterways, saying yes to the IMAX project wasn't hard.
is the Grand Canyon where our founder got the inspiration to build the
first sport sandal, an icon in the outdoor world. It's only fitting
that we return to the Grand Canyon, globally recognized as one of the
earth's seven wonders, to be a part of this film and support the
awareness of water conservation." Says Jill Ireland, Teva Marketing
Director "For us as a brand to be associated to that, in an authentic
way, is unique and special."
Being more of a partner than a
traditional sponsor of the film, Teva joined the MacGillivray Freeman
team on their journey down the Grand Canyon. While on the river, Teva
shot their 2007/08 global advertising campaign and collected valuable
product feedback from guides and film crew. Moving into 2008, Teva will
introduce two new guide products that were designed on the river while
shooting Grand Canyon Adventure: River at Risk.
spirit of partnership that was started on the river, in 2008 Teva
partners with O.A.R.S. on commercial product testing trips
(http://www.oars.com/teva/) and hosts river clean-ups across the
country with Waterkeeper Alliance. To find out how you can join the
Teva Tribe in action, visit www.teva.com.
""24 years ago, the
Teva Brand was born in the Grand Canyon. That heritage obligates us to
fight for the health of our earth's waterways. We are proud to partner
with McGillivray Freeman Films and the Waterkeeper Alliance in sending
this important message of water conservation." says Pete Worley, Teva Brand President
more information on Teva and our involvement with the film visit
www.teva.com or please contact Jaime Eschette at 800-433-2537x178 or
Deckers Outdoor Corporation
(NASDAQ: DECK) builds niche products into global lifestyle brands by
designing and marketing innovative, functional and fashion-oriented
footwear, developed for both high performance outdoor activities and
everyday casual lifestyle use. The Company's products are offered under
the Teva, Simple and Ugg brand names.
Teva Returns To The Grand Canyon To Tell An Important Message Of WaterThursday, 13 March 2008
Teva Returns To The Grand Canyon To Tell An Important Message Of Water Conservation.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.