Moscow, ID - Every paddler must have a life jacket (PFD), it's an essential piece of safety gear. Now paddlers can pick up a brightly colored pink PFD and support cancer awareness at the same time. NRS is donating $5.00 from the sale of every pink NRS Guru PFD to the non-profit group Paddling for Cancer Awareness (P4CA).
is a group of volunteer boaters who reach out to other canoeists,
kayakers and rafters to encourage and educate the importance of early
cancer detection and treatment along with lifestyle changes to enhance
The volunteers travel to paddling events, where they
pass out literature, talk to boaters, network with local treatment
centers and provide outings for cancer survivors and their loved ones.
They have a large pink canoe they take to the events, put in parades
and use to take survivors and their families out on the water.
"Gator" Crump, a wholesale account manager at NRS explained how he came
across P4CA. "I remembered reading a little bit about the pink canoe
that traveled around to paddling events. When NRS decided to donate a
portion of sales to some form of cancer awareness, it seemed like a
great fit to keep it in the boating world. P4CA is a small group of
fellow boaters with a limited budget. NRS will be able to almost double
their yearly budget with the amount we will donate to their cause."
is a leading manufacturer and distributor of innovative, rugged boating
apparel, accessories and inflatable boats. Started in a home garage in
1972, the company has grown to be a major force in the paddlesports
industry, satisfying customers in the U.S. and over 40 other countries
NRS Donates a Portion of Sales from Guru PFD to Cancer AwarenessWednesday, 16 April 2008
Every paddler must have a life jacket (PFD), it's an essential piece of safety gear. Now paddlers can pick up a brightly colored pink PFD and support cancer awareness at the same time. NRS is donating $5.00 from the sale of every pink NRS Guru PFD to the non-profit group Paddling for Cancer Awareness (P4CA).
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.