Outdoor Research Unveils Radically Redesigned Storage Packaging

Monday, 08 September 2008
Outdoor Research LogoOutdoor Research, manufacturer of functional solutions for human powered adventure, today announced the launch of an entirely redesigned packaging program and sizing system for their innovative Stuff Sack collection. This new packaging, in addition to being more streamlined for the benefit of both retailers and consumers, utilizes materials that are more eco-conscious - while also reducing the overall amount of resources used.

Focusing on using more environmentally friendly materials, Outdoor Research has converted the packaging used for the entire Stuff Sack line from a non-recyclable #5- Polypropylene Plastic to a paper product, CCNB "Clay Coated News Back", which is made from approximately 80% recycled content. Outdoor Research is using soy-based inks on all new stuff sack packaging as well as 100% water-soluble adhesives. All of the new packaging for Stuff Sack products from Outdoor Research are 100% recyclable.

With the redesign of their Stuff Sack packaging, Outdoor Research has succeeded in increasing space efficiency and improving product communication to retailers and consumers alike. The new packaging designs reduce the surface area used by the former packaging by around 6% on average; total surface area reduction by the collection can range up to 111%. As a result, the new packaging will occupy less merchandise display space, offering retailers increased display options.

Corresponding with the launch of new packaging, Outdoor Research has implemented a new liter-based sizing system that is much easier to read and understand. Product photography of the product inside are clearly visible on the outside of the Stuff Sack packaging, while the structure of all new packaging continues to allow product to be removed for consumers to examine themselves.

About Outdoor Research
Based in Seattle WA, Outdoor Research designs and manufactures functional solutions for human powered adventure. Outdoor Research offers technically innovative and superior Apparel, Headwear, Handwear, Gaiters, Storage and Shelter Systems. Product testing and high-quality construction are backed up with OR's Infinite GuaranteeĀ®. In 2005, OR became the North American distributor for Exped, an innovative Swiss company with many "new classics" in its line. Outdoor Research enthusiastically supports the outstanding conservation, access, and educational efforts of a variety of organizations and encourages our customers to do the same.

Outdoor Research - Designed by AdventureĀ®.

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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