Werner Paddles Makes Video Content Available For Free

Sunday, 01 March 2009
Werner Paddles LogoIn these times wouldn't you like something for FREE?

Werner Paddles is giving away their video content for FREE. Werner has partnered with an innovative service, invodo.com to make it easy for dealers to post Werner TV video content directly on their web sites.

There are many advantages to using video on a retail site. A recent webinar conducted by Forrester and Omniture focused on the benefits of online video. Dr. James McQuivey, VP and Lead Analyst at Forrester, communicated why and how online video attracts and engages.

According to McQuivey, a minute of video is worth 1.8 million words. Considering that 61% of American households have a broadband connection, the possibility of distributing and watching online videos now exists. In addition, there are 117 million online video watchers in the US who on average watch 56 minutes of online video per week.

The research and evidence are conclusive. Online video provides a website with a TV-esque experience and exposes the opportunity to attract, interest, and sell consumers. The old adage ‘a picture is worth a thousand words' rings very true in e-Commerce. So what is a moving picture (a.k.a. video) worth?" said Mack.

With nearly 117 million online video viewers in the US alone, the audience for video is real and ready. Consumers want an interactive experience with products for enhanced knowledge and entertainment. Whether it is a product knowledge video to engage and increase sales for your online business or a tips video to entertain and help grow participation in the sport of paddling, Werner dealers can now bring this content to their customers without them having to leave the retailers site.

To get started dealers need to create a FREE invodo.com account. Invodo has provided a dedicated customer service person, Gard Mayer, to help Werner dealers through the process of importing the video to their site.

"At Werner, we will continue to develop product and tips videos as tools to help our dealers reach a greater audience, educate them about the benefits or paddle sports, and turn those viewers into dollars. I invite all of our dealers to take advantage of our free Werner TV content," says Jim Miller, Werner Paddles Marketing Manager.

Werner Paddles is the leading manufacturer of high quality kayak, canoe, and stand up paddles, operating near the banks of the Skykomish River in Sultan, WA. For more information call 800.275.3311 or visit us at www.wernerpaddles.com.

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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