KEEN volunteer time will be dedicated to Waterkeeper Alliance, an international grassroots advocacy organization with more than 180 programs working to preserve and protect communities, ecosystems and water quality around the globe.
"At KEEN, we like to roll up our sleeves and engage with causes that make a positive impact on the environment," says James Curleigh, CEO of KEEN. "In honor of Earth Day, we're taking our commitment a step further through an employee volunteer program with Waterkeeper Alliance. We hope our actions inspire others to volunteer their time and/or talents to support efforts they are passionate about."
In addition to the volunteer time, KEEN has taken and will take part in several events the week of Earth Day:
Earth Day Events
Kern River Festival 4/18/2009 Kernville, CA
Ledyard River Festival 4/18/2009 Hanover, NH
Dick's Earth Day Pittsburgh 4/18/2009 Pittsburgh, PA
Surfrider Ban the Bag Party 4/21/2009 Portland, OR
Earth Day NYC 4/24/2009 New York, NY
South Platte River Clean Up 4/26/2009 Denver, CO
Tree Planting in Pittsburgh
On Saturday, April 18, KEEN teamed up with Dick's Sporting Goods to host its third annual Earth Day event to support the work of Friends of the Riverfront and Tree Vitalize. More than 400 volunteers got their hands dirty working on Pittsburgh's Heritage Trail on the Southside. The trail is part of The Great Allegheny Passage, a 150-mile stretch of trails that connect the city to Washington, D.C.
The team planted 125 trees that were donated from the State of Pennsylvania through Tree Vitalize. The newly planted trees are the start of a forested area along a beautiful stretch of the Monongahela River, right in the heart of the city of Pittsburgh.
In addition to the tree planting, the volunteers also:
- cleaned up and built the trail
- cleared brush
- installed park benches and bike racks
- spread mulch
- planted smaller plants and flowers
- pruned existing trees
- installed garbage and recycling bins
The project was also supported by Pittsburgh Mayor Luke Ravenstahl and the City of Pittsburgh in the form of a donation of plants and trail supplies. Each volunteer that donated $35 to the project received a pair of KEEN shoes, a water bottle and an Earth Day T-shirt.
KEEN Inc., manufacturer of hybrid footwear, socks and bags, is an outdoor brand that delivers innovative hybrid products, enabling all outdoor enthusiasts to live an active lifestyle. Founded in 2003, KEEN was first recognized for its Newport sandal, which featured patented toe protection technology.
The company strives to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting an inclusive outdoors community. Through its giving program Hybrid.Care, the company provides support to a variety of social and environmental organizations around the globe.
Based in Portland, Oregon, KEEN products are available in retail locations in the United States, Canada, Australia, New Zealand, Asia, Central America, South America and Europe. To learn more, visit www.keenfootwear.com.