BOULDER, CO (December 6, 2006) – Outdoor University, an Outdoor Industry Association program that delivers premier training resources to outdoor industry retailers, will be offering an entirely new program series in 2007. Outdoor University will focus on providing retail managers and owners with practical business skills training to improve their performance, competitive edge, and business success.
on participant and industry feedback through surveys and interviews,
the 2007 Outdoor University programming will focus on management and
higher level specialty retail staff, where training resources will
improve business infrastructure and ensure top-down skill development.
2007 Outdoor University training will include a series of retailer
workshops on business topics such as retail sales growth, operating
margins, cash flow, inventory turns, business expenses, internet sales,
and technology. Other training areas will include strategies for
buying, employee and staff management, manufacturer relations, and
“Outdoor University was developed to
improve the growth and prosperity of specialty outdoor retailers.
Whereas the original Outdoor University provided this through floor
staff training, it did not address the outstanding long term training
needs of specialty retailers, including access to financial,
management, and best practices training,” said OIA President Frank
Hugelmeyer. “This new training model addresses these needs with
stronger and more accessible retail management training.”
new Outdoor University training model will provide training workshops
in conjunction with regional buying shows, national tradeshows, and
national OIA conferences. This structure will allow Outdoor University
to access the diverse regional distribution of specialty retailers
during convenient times alongside established shows. Outdoor University
training camps geared at retailer floor staff will no longer be offered
The new Outdoor University structure offers some
clear advantages; the program will be more cost effective,
concentrated, and tactical for both the administrators and the
attendees. ”Previously, a great deal of time, money, and organization
was devoted to the logistical aspects of Outdoor University. This took
resources away from the programming element,” explained Hugelmeyer. "Moving forward, OIA will be better able to focus Outdoor University
resources on the high caliber speakers and presenters that can provide
the professional level of training that our industry expects. Outdoor
University is well positioned to ensure the success of specialty
outdoor retailers, and the industry as a whole."
A tentative schedule has been set for 2007 Outdoor University Training Workshops:
• August 19 – EORA Mid Atlantic Show
• August 25 – EORA Southeast Show
• TBD – ORA Midwest Rep Show
• October 3 - OIA Rendezvous Conference
survey to finalize 2007 workshop curriculum is currently underway with
past Outdoor University participants and specialty reps and retailers.
information about the changes in the Outdoor University format please
contact Ann Obenchain, OIA Director of Member Services, at 303.444.3353
Outdoor Industry Association Announces Revamped Outdoor UniversityWednesday, 06 December 2006
Outdoor University, an Outdoor Industry Association program that delivers premier training resources to outdoor industry retailers, will be offering an entirely new program series in 2007. Outdoor University will focus on providing retail managers and owners with practical business skills training to improve their performance, competitive edge, and business success.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.