For Immediate Release
Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Teva voyages down the Grand Canyon to capture their 2007 advertising campaign
Teva partners on IMAX® film to raise awareness about water issues worldwide
Goleta, CA – After twenty years traveling from
adventure to adventure, running the best rivers and relaxing amongst
some of the most spectacular landscapes in the world, leading footwear
brand Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK)
returns to their birthplace, the Grand Canyon, to capture their 2007
The campaign is shot in conjunction with the production of a new
IMAX® 3-D theatre film entitled Water Planet: A Grand Canyon Adventure
presented by Teva. Partnering with MacGillivray Freeman Films, makers
of premier IMAX ® movies, and Waterkeeper Alliance, a grass roots
advocacy organization dedicated to protecting waterways from polluters,
the campaign will help raise awareness about water issues worldwide.
Titled "Go. Do. Be." the campaign captures the spirit and
performance of the Teva Tribe. On September 12th they launched from
Lees Ferry, AZ for a 19-day, 226-mile journey to experience the magic
of the Grand Canyon as it was intended, on the Colorado River. The
imagery from the trip features professional river guides, upcoming
environmental stewards Kick Kennedy and Tara Davis and professional
kayakers Nikki Kelley, Marlow Long, Rush Sturges, Steve Fisher, Pat
Keller and Anthony Yap.
"It is the Grand Canyon where Mark Thatcher got the inspiration to
build the first sport sandal, an icon in the outdoor world. It's only
fitting that we return to the Grand Canyon, globally recognized as one
of the earth's seven wonders." Says Jill Ireland, Teva Marketing
Director "For us as a brand to be associated to that, in an authentic
way, is really special."
Shot by world-renowned documentary photographer Chris Rainier, the
goal of the imagery is to capture the portraits of these active and
interesting members of the Teva Tribe while they are going, doing and
being during a seminal voyage in the name of water quality education.
"We wanted to be a part of the modern documenting of the Grand
Canyon experience and working with IMAX and bring in Chris Rainier, who
works with National Geographic, we're creating the two pinnacles of
photographic expression in still photography and the IMAX experience."
Says David Karstad, Creative Director Frank Creative Agency.
Teva's 2007 advertising campaign will run all year in core outdoor
and relevant general interest publications such as Outside, National
Geographic Adventure, Runner's World, Paddling Life, Men's Journal, and
For more information on Teva's 2007 footwear collection and
advertising campaign or for more details on Water Planet: A Grand
Canyon Experience presented by Teva, please contact Jaime Eschette at
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products
into global lifestyle brands by designing and marketing innovative,
functional and fashion-oriented footwear, developed for both high
performance outdoor activities and everyday casual lifestyle use. The
Company's products are offered under the Teva, Simple and Ugg brand
Teva voyages down the Grand Canyon to capture their 2007 advertising campaignTuesday, 12 December 2006
Teva voyages down the Grand Canyon to capture their 2007 advertising campaign. Teva partners on IMAX® film to raise awareness about water issues worldwide.
Published in: Press Releases
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.