"In reviewing each of the submitted proposals, it was clear to our team that Rapid Media best understood the unique needs of the paddlesports community at Outdoor Retailer and our vision for a brand-neutral community center for paddlesports businesses at OR, " said Kenji Haroutunian, vice president at Nielsen Expositions and OR show director. “We’re very confident in their abilities to help us deliver the type of experience and inspiration our attendees have come to expect from the show.
The Paddle Zone will be located in the northwest area of the show floor (between aisles 34000 and 36000) in the center of many paddlesports brands within the main hall at Outdoor Retailer Summer Market (August 4-7, 2011, in Salt Lake City, Utah).
As the centralized location for learning, meeting and conducting business, the
1,200 square-foot Paddle Zone will include ample seating, networking events and on-the-hour presentations from brands, authors, filmmakers, athletes and expedition paddlers. The Paddle Zone will also host screenings of winning films from the 2011 Reel Paddling Film Festival World Tour.
In addition to emceeing events and handling logistics for the Zone, the Rapid Media team will be producing Rapid Media TV, a live-to-web style paddling news show, and “Today in the OR Paddle Zone” online video segments.
The newly updated Outdoor Retailer/Rapid Media New Product Preview (NPP) will be displayed on vibrant meter boards around the Paddle Zone, and in all show copies of Rapid Media’s Adventure Kayak, Canoeroots, Rapid and Kayak Angler magazine. The NPP will be available for immediate download in the Zone via Rapid Media’s smart phone apps available for both Apple and Android devices. The New Product Preview will then be released and promoted to consumers as a digital edition later this fall.
Attendees can expect to hear more details about events in the Paddle Zone through Outdoor Retailer eNewsletters and the dedicated Paddlesports web page, as well as in Rapid Media Newsletters, publication inserts and web properties. These updates will be released as more information becomes available leading up to the show.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Now celebrating 30 years, Outdoor Retailer (www.outdoorretailer.com) connects approximately 40,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.