SAN JUAN CAPISTRANO, CALIF. – Outdoor Retailer, the leading outdoor industry trade event today announced that the Trade Association of Paddlesports (TAPS) will have a strong presence at this year’s Winter Market in Salt Lake City. According to Michael Pardy, executive director of TAPS, TAPS will make their Winter Market debut in response to the paddlesports market’s desire to extend sales and marketing efforts beyond the summer months to an annual basis.
TAPS organization has been a terrific partner in establishing the right
environment for paddlesports within the Summer Show, and we are
thrilled to see Michael, Nikki and the TAPS board ‘test the waters’
during the Winter Show,” said Peter Devin, group show director for
Attendees will find the TAPS lounge on the
main floor at booth location #39134, where there will be paddling
videos from the Reel Paddle Film Festival and The Heliconia Press, as
well as a display of some of the best products in paddlesports for 2007.
will host the International Boreal Forest Campaign (IBFC) at its booth
on Saturday, January 27 and Sunday, January 28 from 8:30 - 10:00 am.
TAPS and IBFC hope to increase awareness of the importance of the
Boreal Forest in mitigating the effects of global warming, as the
Boreal Forest is a key recreation destination for paddlers and winter
sports enthusiasts. Stretching from Alaska clear across to the Atlantic
Ocean, the Boreal Forest holds the most freshwater on the planet and
offers some of the best and last wilderness in North America for water,
land and snow touring. Coffee will be available both mornings, and a
short slide show on the Boreal Forest will be shown on Sunday morning.
support the IBFC and encourage attendees to come learn about this
important environmental campaign,” stated Michael Pardy, executive
director of TAPS. “I urge all paddlesports retailers to stop by and
check out the benefits of membership in North America’s paddlesports
The TAPS staff will be on-hand to address
paddlesports business needs and assist in arranging meetings between
manufacturers and sales representatives.
About Outdoor Retailer
Retailer, a division of VNU Expositions is a full service tradeshow
company whose goal is to create, market and produce high quality
tradeshows and educational conferences. Outdoor Retailer is the leading
outdoor industry business-to-business trade event, bringing together
top manufacturers, retailers, industry advocates and media to conduct
the business of the recreational outdoors. Currently in its 25th
successful year, OR gathers approximately 40,000 attendees on a
semi-annual basis for both Fall/Winter/Holiday and Spring/Summer
markets. VNU Expositions Inc., headquartered in Northern Virginia, and
its predecessor companies have been in the exposition and conference
business for over 35 years.
Outdoor Retailer Winter Market 2007
will be held in Salt Lake City, Utah from January 27-30 at the Salt
Palace Convention Center, with the 4th Annual Backcountry Base Camp
scheduled on January 26, one day prior to the Show. Media may contact
Sara Nazzaro at Mullen by phone at 978/468-8970 or by email at
About the Trade Association of Paddlesports
Trade Association of Paddlesports (TAPS) is a non-profit trade
association supporting the paddling industry in North America and the
world. TAPS' members are industry leaders and are dedicated to
providing paddlers with the best in equipment, services, and
experiences. TAPS represents manufacturers, retailers, outfitters,
instructional centers, publications, and more throughout the
Paddlesports industry, encompassing canoes, touring kayaks, whitewater
kayaks, and rafts. TAPS also has Associate members, businesses that
support the Paddlesports industry through legal, insurance, financial,
online, and other services.
Trade Association of Paddlesports to Exhibit at Outdoor RetailerSaturday, 13 January 2007
Outdoor Retailer, the leading outdoor industry trade event today announced that the Trade Association of Paddlesports (TAPS) will have a strong presence at this year’s Winter Market in Salt Lake City. According to Michael Pardy, executive director of TAPS, TAPS will make their Winter Market debut in response to the paddlesports market’s desire to extend sales and marketing efforts beyond the summer months to an annual basis.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.