Bend, Ore., January 18, 2007 – The Conservation Alliance “Ads for the Earth” benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America.
online auction consisted of ad space donated by Backpacker, Climbing,
Canoe & Kayak, GearTrends, National Geographic Adventure, Outdoor
Business, Outside, and Sierra magazines. Each publication donated one
full-page and one 1/3-page ad, and the Alliance auctioned that ad space
to member companies. The fundraising goal for the auction was $200,000.
are just thrilled that the auction went so well,” said John Sterling,
Conservation Alliance Executive Director. “Adding more than $200,000 to
our grant fund will allow us to support at least six additional
organizations in 2007.”
Based on the results, The Conservation Alliance plans to make the auction an annual event.
outsized results that Conservation Alliance grant recipients have
achieved over the years inspire everyone in the outdoor community,”
said Fran Farrell, Publisher of National Geographic Adventure. “I think
the publishers that donated ad space and the bidders who drove the
auction felt fortunate to have an organization like the Conservation
Alliance to rally around. We owe a lot to the visionary people who
started the Alliance.”
Twelve companies participated in the
bidding including: American Alpine Institute; Backpacker’s Pantry;
Chaco; Fendler Communications; KEEN; Patagonia; Teva; The North Face;
“We’re pleased that both large and small
companies participated in the auction,” said Sterling. “We worked hard
to ensure that there were ad pages everyone could afford.”
The Conservation Alliance acknowledges the following people and publications for donating ad space:
Fran Farrell, National Geographic Adventure
Scott Parmelee, Outside
Charina Lumley, Backpacker
Jeff Paro, Climbing, Canoe & Kayak
Michael Hodgson, GearTrends
Sam Wender, Outdoor Business
Kristi Rummel, Sierra
About the Conservation Alliance:
Conservation Alliance is an organization of outdoor businesses whose
collective contributions support grassroots environmental organizations
and their efforts to protect wild places where outdoor enthusiasts
recreate. Alliance funds have played a key role in protecting rivers,
trails, wildlands and climbing areas.
Membership in the Alliance
is open to companies representing all aspects of the outdoor industry,
including manufacturers, retailers, publishers, mills and sales
representatives. The result is a diverse group of businesses whose
livelihood depends on protecting our natural environment.
its inception in 1989, the Alliance has contributed more than $5.3
million to grassroots environmental groups. Alliance funding has helped
save over 35 million acres of wildlands; 25 dams have either been
stopped or removed; and the group helped preserve access to more than
16,000 miles of waterways and several climbing areas. For complete
information on the Conservation Alliance, see
Conservation Alliance Benefit Ad Auction Raises $205,000Thursday, 18 January 2007
The Conservation Alliance "Ads for the Earth" benefit auction raised $205,210.40, all of which will go into the group’s fund to support organizations working to protect wild places throughout North America.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.