Patagonia, the outdoor apparel company, announced today the launch of their public weblog, The Cleanest Line. The blog is open to employees, customers, friends and industry insiders. All participants are encouraged to share stories, photos, news, events and environmental action alerts. The company also plans to utilize the blog as an open chain of communication and hopes get valuable feedback from its customers. The blog can be accessed on Patagonia’s homepage (www.patagonia.com) or via the URL: www.thecleanestline.com
blogosphere can be a scary place for a lot of people. There are a lot of haters,
griefers and spammers out there. But far outnumbering them are genuinely
passionate folks who care an awful lot about what they’re buying, how the
world’s being run and what they can do to change it. We believe in the idea of
an online dialogue and hope our friends and customers will feel comfortable
visiting and speaking out on The Cleanest Line,” notes Kasey Kersnowski,
Patagonia’s managing editor of E-Media.
The goal of The Cleanest Line is
to further Patagonia's mission by encouraging dialogue about the products they
build, the sports they love and the environmental issues they’re concerned
about. By talking openly about the products they build, Patagonia users can help
the company achieve greater standards of quality and functionality. By spreading
the word about specific environmental issues, the company hopes to increase
awareness and get folks taking action as quickly as possible. By sharing field
reports, bloggers can inspire one another to keep experiencing the wonders of
“We also want to bring product discussions into the mix
without turning the blog into a selling space. We're proud of the products we
build and we put a lot of effort into making them the best they can be,”
continues Kasey, “As proud parents, so to speak, we're interested in hearing
about where people are going with our gear, how they're using it and how we
might be able to make it better. We hope The Cleanest Line will shed a lot more
light on what makes this company so special.”
Patagonia, with sales last year
of over $260M, is noted internationally for its commitment to product quality
and environmental activism. Incorporating environmental responsibility in to
product development, the company has, since 1996, used only organically-grown
cotton in its clothing line, and its most recent launch of synthetic
fiber-to-fiber recycling - taking back its worn-out clothing and reincarnating
it as new products, forever capturing the petroleum used in making virgin fiber.
Patagonia Launches Public Weblog, "The Cleanest Line"Thursday, 01 March 2007
Patagonia, the outdoor apparel company, announced today the launch of their public weblog, The Cleanest Line. The blog is open to employees, customers, friends and industry insiders. All participants are encouraged to share stories, photos, news, events and environmental action alerts.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.