Steamboat Springs, Colo. (July 15, 2007): In an age when online advertising is growing up to 30 percent per year, two of the country's leading online resources for paddlers have joined forces to help grow the sport, better serve the industry and give advertisers a combined, cost-effective platform to present their brand message to the largest audience possible.
Denver, Colo.'s Boatertalk, the nation's
leading forum and chat room for paddlers, has joined forces with
Paddling Life, one of the industry's leading online content providers,
to bring their collective viewership the best of both worlds. "The
alliance combines the power of paddlesport's best forum and online
editorial for one commanding presence," says BoaterTalk Director of
Development Mark Boumansour. "Viewers go to Paddling Life to read about
paddlesports, and they go to BoaterTalk to talk about it. This will let
our collective advertisers have the largest captive audience at their
fingertips every day with the most powerful and affordable buy in the
Under terms of the agreement, each site will
cross-pollinate the other throughout its pages, creating an
interchangeable link between the two entities. More importantly, under
advertisers will see their messages rotate seamlessly through both
sites, providing the most cost-effective marketing tool in the
Established in 1996 by software engineer Eric
Princen, BoaterTalk has evolved into a huge worldwide
subscription-based community generating 43,000 unique visitors and more
than 14 million page views each month. Reaching more paddlers around
the globe every day than any other resource in the industry, it gives
users a resource to search live information, discuss ideas, research
products, build profiles, plan trips, find partners, swap gear, respond
to surveys and more. Paddling Life, founded by a team of industry
veterans, keeps its fingers firmly on the sport's pulse, providing
viewers with updates, reviews, profiles, news and video links, photo
galleries, contests and more.
With a combined 59,000 register
users and over 450,000 daily page views, together they create a dynamic
team that share the same core values: to support and grow paddlesports,
and keep the sport's stoke alive.
"It's a great synergy," says
Paddling Life founder Eugene Buchanan. "BoaterTalk is a great forum
without an emphasis on content, and we have great content, but without
a forum. By leveraging our two strengths, the package will give users a
one-stop Web resource for everything they need while providing our
partners with an extremely affordable marketing tool. It should be a
win-win for both of our organizations, as well as the entire paddling
Paddling Life, BoaterTalk Join ForcesWednesday, 01 August 2007
In an age when online advertising is growing up to 30 percent per year, two of the country's leading online resources for paddlers have joined forces to help grow the sport, better serve the industry and give advertisers a combined, cost-effective platform to present their brand message to the largest audience possible.
David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.