Mion Speed Rolling Contest Raises Attention and Donation Dollars

Wednesday, 15 August 2007


Mion FootwearStratham, N.H. - Miōn Footwear, the brand of performance footwear for environmentally-engaged amphibious athletes, is donating $950 to the Utah Rivers Council as a result of a successful turnout and a talented pool of kayakers at its first annual Speed Rolling Contest at the Outdoor Retailer show in Salt Lake City.

The August 9 event turned out a crowd of curious spectators as it pitted kayakers against one another in rolling rivalry to determine who could pull off the greatest number in a 30-second time period. Miōn athlete and extreme kayaker, Tao Berman, helped to raise the intensity with his emceeing skills by providing commentary for the crowd.

The Speed Rolling Contest summoned a pool of eight top kayakers and burgeoning talents to compete for rolling glory and cash prizes. Paddlers used several strategies, including one no-paddle technique called a hand-roll, to gain the greatest number of rolls in each 30-second slot. After round one, the three best rolling contenders competed head-to-head to determine the top winners.

After the final round, the title of rolling champion went to Jared Seiler, from Gladwyne, Penn., who pulled off an amazing 22 rolls for a first place win and a $200 cash prize. Corey Volt (Beachburg, Ontario) and Todd Baker (Dillsburg, Penn.) tied for second place, each gaining 17 rolls and winning $75 cash.

The first round of paddlers produced 134 rolls from all paddlers while the final round concluded with a total of 56 rolls - for a grand total of 190 rolls accumulated. As promised, Miōn will be giving a $5 donation per roll, or $950, to the Utah Rivers Council, a grassroots advocacy group that helps to protect rivers and clean water sources in Utah.

Beyond providing an innovative new product, Miōn is committed to a path toward environmentally sustainable practices. While performance footwear manufacturing is not yet a "green" process, Miōn is making every effort to embed its environmental philosophy into every aspect of its business.

Miōn® Footwear will strive to operate as a carbon neutral brand beginning in 2007 and beyond. Miōn is committed to 100% renewable energy, its U.S. distribution center gets 60% of its power from on-site solar panels, it uses recycled materials in all of its packaging and collateral, and Miōn has created and launched the industry's first Ecometrics label designed to provide visibility into the environmental impact of its products.

Miōn's pellet-to-part injection molded EVA manufacturing process generates 90% less EVA waste than the traditional process of compression molding EVA. And Miōn is committed to developing a program that will allow it to use 100% of the EVA production waste in future products.

For additional information on Miōn® footwear, please visit www.mionfootwear.com. For media inquiries, please contact Verde PR at 970.259.3555.


David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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