In Pursuit of Fun and Adventure at

Tuesday, 16 October 2007
Johnson OutdoorsJohnson Outdoors, a global leader in outdoor recreational products, today announced the launch of, the Company's new on-line destination point for outdoor recreation enthusiasts.

The new website reflects the spirit of adventure on which the Company was founded in 1970 by the legendary Sam Johnson, and which flourishes today under the leadership of his daughter, Helen Johnson-Leipold, Chairman and CEO, Johnson Outdoors Inc. Visitors enter recreational sections of the site thru adventure postcards that invite them to explore outdoor recreation pursuits - from paddling to fishing and boating to camping, even scuba diving and waterfront living. seeks to enhance the outdoor experience with useful "how to," "when to" and "where to" tips from experts. The JOHNSON OUTDOORS JOURNAL also provides an on-line portal to connect the website's visitors with the global community of outdoor recreation enthusiasts.

"At Johnson Outdoors, we are about continuous winning innovation driven by an incredible passion for the outdoors. People who want great outdoor adventures choose Johnson Outdoors products," said Helen Johnson-Leipold, Chairman and CEO. "At, we hope to help more people discover their own outdoor recreation passions, and to share their great adventures with others."

The new website also acts as a gateway to product-specific information on the Company's market-leading brands, and features the award-winning new products that are contributing to the company's sustained growth and improved profitability over the past two years. In addition, corporate and financial content has been reorganized and streamlined to ensure relevant and timely investor information is easy-to-find and easy-to-read.

Hanson Dodge Creative, one of America's leading branding and design firms focused on the active lifestyle consumer, conceived and developed the Company's new on-line corporate destination. Recently, Hanson Dodge was honored by the Web Marketing Association for outstanding website designs for Escape® electric boats and Extrasport® PFD's and tech wear, all of which are part of the Johnson Outdoors family of winning brands.

Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean KayakTM and Necky® kayaks; LendalTM paddles; Escape® electric boats; Minn Kota® motors; Cannon® downriggers; Humminbird® and Fishin' Buddy® fishfinders; SCUBAPRO®, UWATEC® and Seemann SubTM dive equipment; Silva® compasses and digital instruments; and Eureka!® tents. The Company has 23 locations around the world and employs 1,300 people.

Visit Johnson Outdoors at

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

Strategic partner

Paddle Canada Logo