Reuben Buerge of The Hurricane Riders was highlighted on the CBC national news yesterday as a successful graduate of a new BC education program called, Take a Hike.

The goal of Take a Hike is to take at-risk youth and use outdoor education to help them get their education back on track.

Reuben shows up around the 7:45 mark but you should watch the whole thing. It's quite good.

Published in General News

Seaward Kayaks LogoSeaward Kayaks announced via their monthly newsletter that they have been invited to pitch their investment idea on the CBC television show, Dragons Den.

For those who haven’t seen Dragons Den before the idea is simple. Business owners (and weird inventors) come on the show and only have a few minutes to pitch their big idea to a group of investors (called Dragons). The Dragons decide on the spot if they are in or out. If they like your idea they make a deal and invest in your company. If they don’t like it, you get the old walk of shame... In the US you might have seen a similar version of the show called Shark Tank. Here in Canada it's promoted as Canada's most popular unscripted show with 1.3 million people tuning in each week.

This is a pretty big deal for Seaward so they have been preparing like mad for this Saturdays taping for several months when they first auditioned for the television show. “I’m president for our local Toastmasters club so the members are absolutely sick of hearing my pitch.” says Doug Godkin, General Manager of Seaward Kayaks, “That being said, the group has been great at pretending to be the Dragons and asking the tough questions to find holes in my pitch.”

Nobody at Seaward wanted to give the spicy details away about the upcoming proposal but did say that Seaward is looking to expend their kayak line into new areas and take the company to the next level.

Seaward Kayaks

Doug feels that they have a decent chance of attracting the attention of at least one of the dragons. “We are very proud of the fact we are an established company and all of our kayaks are built here in Canada. There is always pressure to take the cheaper way out and start production overseas but we feel strongly about keeping the manufacturing here. For that we are looking for outside investment.”

The plan is to tap the episode this Saturday (April 6) here in Toronto and it should air sometime in the Fall. “The producers haven’t given us an air date yet. In fact, there is the possibility that we won’t even get on the air. It all depends on how well the taping goes.”

I wish the best of luck to Seaward Kayaks. With 1.3 million Canadian’s watching, this is easily the biggest audience the little company will ever have so showcase their products. It’s also a fantastic opportunity to introduce kayaking as a healthy and fun activity to Canadians.

I will post an update when we know more details about an air date and all that good stuff.

More info: cbc.ca

Photo credits: cbc.ca and Seaward Kayaks.

Published in Industry Stuff

Canada’s funny man, Rick Mercer (host of CBC’s The Rick Mercer Report) took a sea kayak lesson in Algonquin Park from Canadian Olympic champion, Adam van Koeverden.

The episode aired last night but you can now watch it online on CBC’s website. Sadly they don’t allow video embedding but it’s the first piece up in the episode.

I won’t spoil it for you but the whole thing is pretty funny.

Some good product placement by Roots (Adam is sponsored by them) on both his boat and the lifejacket that Rick is wearing. Bending Branches gets lots of logo love as well and Adam specifically mentions the benefits of the kayak that Rick paddles which is an older Swift Caspian Sea.

Thanks to trailswag.ca for the hat tip.

Published in General News
Monday, 02 August 2010 19:40

Quick Report on My Visit to CBC Radio

CBC LogoThis past Friday I had the pleasure of being interviewed for CBC Radio. For those not following along I was asked to speak on the controversy of wifi being rolled out in National Parks across Canada. I’m for it and you can read my reasoning here.

For those not familiar with the "behind the veil" workings of CBC Radio, the syndication department researches and finds people to be interviewed. They then provide a window of time for any show in the CBC world who might be interested in interviewing that person. In my case, I had to be available between 3:00 and 6:00pm and could be interviewed by up to 12 different shows.

Published in General News

CBC LogoI just got asked to be on CBC Radio tomorrow (July 30). They contacted me earlier today about coming in and getting interviewed about the recent news article about Parks Ontario testing wifi in some parks. I guess they found my recent article on the issue and want me to come and chat about it.

Right now I don’t know any details I need to show up at the CBC studio prepared to talk from 3:00-6:00pm. From what I can tell I will be talking to the local stations across Canada.

Should be fun. Last time I did something big I was interviewed for the TechTV show, “Call for Help” with Leo Laporte. At the time I was only a big gaga of Leo; not like I would be now if I had to do the interview again. That super nerd is super awesome.





Published in General News
BARRY's BAY, Ontario - Madawaska Kanu Centre President and kayak instructor Claudia Kerckhoff-Van Wijk will join CBC Television's coverage of the 2008 Summer Olympic Games from Bejing, China as an analyst for the kayak/canoe slalom events.
Published in Press Releases

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