Big news in the paddling media world today. This morning at the American Canoe Association’s National Paddlesports Conference they announced that their national magazine, Paddler will be shutting down publication in the very near future.
At the same time they also announced a new partnership with Rapid Media to provide magazines to ACA members in place of Paddler Magazine. When fully rolled out in February members will get a choice of Rapid, Adventure Kayak, Canoeroots or Kayak Angler Magazine. They will also get a choice of extra magazines at a special price.
According to reports the announcement at the conference was a bit of a shock for some but it was generally received positively. This will allow the ACA to focus more on its core areas which are Education, Competition, Stewardship and Recreation.
ACA announced this morning that Rapid Media will now be its official media partner. Paddler magazine suspends publication.
On one hand, I’m going to miss Paddler Magazine as it’s always sad when a piece of paddling history disappears. On the other hand I won’t cry over its demise as I really hadn’t read it for several years. To me they tried to hard to cater to all the different aspects of paddling (canoe, sea kayak and whitewater) in every issue. It always seemed to dilute the whole magazine. Great articles but I always found myself skipping through 2/3 of the magazine as I wasn’t interested in the topic.