Boreal Designs LogoToday Kayak Distribution (owners of Riot Kayaks) announced that they have purchased bankrupted kayak company, Boréal Designs.

According to the press release, manufacturing, sales and customer service will be moved from Quebec City to Montreal.

Below is the full statement:

Bankrupt kayak manufacturer, Boreal Design, bought out by Kayak Distribution of Montreal (Riot Kayaks).

"Kayak Distribution, makers of Riot and Azul brand kayaks, announced today that they have completed the purchase of Boréal Design of Québec city. Manufacturing, sales and customer service will be moved into Kayak Distribution facilities in Canada, the USA and China over the course of the summer in order to minimize impact on its dealer network.

By acquiring Boréal Designs, Kayak Distribution positions itself as a leading privately held boat manufacturer. Boréal’s integration will allow the company to have a strong presence in the sea kayak category which will complete its line-up of Riot and Azul boats. It will also allow the company to carve out a leading position in thermoformed boats which the company launched earlier this year.

By integrating Boréal into its existing operations, Kayak Distribution will help the company become more competitive, add thermoformed constructions to its line-up, and help its customers streamline their purchasing by being able to source all of their boats needs from one competitive supplier and in some cases, eliminate associated shipping costs through its free shipping program."

Special thanks to friend of the site and paddle maker, Joe O’Blenis for the tip.

Published in Industry Stuff

Riot Kayaks at Outdoor Retailer

The Summer Outdoor Retailer show is going on right now and it’s the biggest weekend of the year for new outdoor gear.

As you may know OR is an industry trade show. What happens is that all the big outdoor shops and industry reps from around the country descend on Salt Lake City and meet with the manufactures who are demonstrating next year’s biggest thing. It’s a chance to schmooze with other gear nerds but it’s really about demonstrating what’s new and upcoming in 2012.

Rapid Media TV is there right now covering the show so head over to their YouTube channel to see all the videos they have posted already.

One video that caught my eye was from Riot Kayaks. Back in 2009 their parent company, Voodoo Technologies went bankrupt and sold off all their stuff in an auction which we covered here. Since then Riot has restructured and Marc Pelland is back at the helm working to bring the company back but this time with a slightly different approach.

Starting in 2012 Riot will still be putting out a couple of whitewater boat models but they have announced that they will primarily going after the niche market of custom whitewater boats.

Here is how it will work. If you want one of their custom boats they will put you in touch with the designer who will work directly with you to personally design the carbon whitewater boat of your dreams. Riot is currently developing a matrix of 50-60 different design parameters based on your style of paddling and what you want the boat to do.

No word on price point yet but they should have more information on the program early 2012. Don’t expect it to be cheap by any stretch. My guess is that it’s going to be at least $250.

What do you think? Do you think that custom boat designs could be the wave of the future? Clearly there are people out there who can afford it as it’s already a rising trend in cycling and skiing.

Published in Industry Stuff

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