A Really Clever Life Jacket Ad that Starsky and Hutch Would be Proud Of

Friday, 28 March 2014
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From the YouTube description:

Maritime New Zealand's (MNZ's) new advertising campaign harks back to the glory days of 1980s cop shows to show that, like bulletproof vests, lifejackets don't save people's lives unless they're worn. Police officers Brandon Reynolds & Joe Lyons head to the docks for a bust. Things don't go as planned...

The campaign draws on MNZ's latest research, which shows that men aged 40 plus are the least likely to zip up on the water. Black humour and '80s TV show nostalgia are used to deliver the deadly message that having a lifejacket on board won't save boaties or their mates if things go wrong. Being close to your lifejacket is like being close to your bulletproof vest -- it's just not close enough. People think if they have an accident, they'll have time to put their lifejacket on, but boating tragedies tell a different story....

For more information about summer boating safety, visit maritimenz.govt.nz/lifejackets

And for good measure here is the Starsky and Hutch opening that made me want to be a cop so bad…

David Johnston

David Johnston

David Johnston has been introducing people to the sport of sea kayaking for the past 15 years. He is a senior instructor trainer with Paddle Canada and teaches for several paddling schools in Ontario, Canada. Full Bio.

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